About DCAF

The Digital Creative Attributes Framework (DCAF) is an expression of the UAL Creative Attributes Framework (CAF). It provides a shared language around digital which can be used across colleges and subject areas to support the development of creative and collaborative practices in the digital environment. This website and the DCAF handbook provide examples of how the DCAF can be used for these different purposes. You can download the handbook here: DCAF Handbook (PDF 4MB)


The DCAF has been developed by the Teaching and Learning Exchange in consultation with a cross-section of UAL students and staff. In November 2017, four focus groups were conducted with 66 students from all six colleges, over a range of disciplines. The purpose of the focus groups was to check that the DCAF made sense to students, and to find out what aspects of it matter to them the most. The findings from the focus groups were used to modify the language of the DCAF. A description of the activities undertaken can be found on the How to understand where your students are at with digital page of this website. We piloted a DCAF survey with participants of the UAL Futures studio to further test its language and gauge how it can be used to track students’ confidence and competence, and highlight their progress. You can access the survey questions on the Using the DCAF survey to track student progression page. As well as consulting students, we ran a number of workshops with staff who helped modify the DCAF language and generate teaching scenarios that set it in context.

For enquiries relating to the DCAF please contact David White, Head of Digital Learning, UAL.

Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Attribution: Digital Creative Attributes Framework, University of the Arts London.